Overview
Where the leads actually come from
Leads over time
Biggest jobs waiting
by what they asked forOldest still open
Latest
What each service is worth
Won value only — a quote nobody accepted is not revenueWhich cars come in
off the make fieldWhich suburbs
leads and won valueHow fast leads get answered
When leads arrive
local timeGoing cold
oldest firstWhat the website does with its traffic
Core 4 performance
Visits and quote starts come from site tracking; manually added leads have no visit dataSources inside each channel
Where leads stop
Every lead that ever reached each stageWhat closes best
Why we lose them
How this system works
Three jobs, running continuously. Get in front of people who want their car protected, prove which effort actually produced them, and make sure not one of them gets forgotten.
Get in front of people
Posts go out where your customers already are — Johnson County community groups, the KC car clubs, your own page, search and the map pack. No ad budget required; paid is a lever you pull when you want more, not the thing holding it up.
Every link carries a tag saying where it was posted.
Catch them and tag them
They land on your site and fill in the contact form. The moment they do, their details, the car they drive and the place they came from are written here together — no spreadsheet, no retyping, nothing lost in a DM folder.
Even untagged visitors get traced back by where they clicked from.
Make sure they get worked
The Speed tab shows who has no contact logged against them, how long they have been sitting, and what that pile is worth. Move a lead along the stages as you go and the whole picture stays honest.
Speed is the whole game. Most of these people message three shops in one night.
What each tab is for
| Overview | The health check. What came in, what's still open and how long it's been sitting, and which source is actually producing. |
| Leads | Every person who's come in. Click one to see what they asked for, where they came from, and to move them along the stages. |
| Channels | The honest scoreboard, plus what the website does with its traffic — visits, forms sent, calls tapped, and clicks through to booking. |
| Services & cars | Where the money actually is. Won value split by job, by the cars that come in, and by suburb. |
| Speed | How fast leads get answered, which ones are going cold, and the hours of the week they actually arrive. |
| Outreach | What was sent, where, and what came back from it. |
| Tracking links | Make a tagged link before posting anywhere. This is what lets the scoreboard tell the truth. |
The stages, and what each one means
| New | Just came in. Nobody has spoken to them yet. |
| Contacted | You've reached out. Waiting to hear back. |
| Quoted | They have a number from you. |
| Booked | They said yes and it's on the calendar. Put the dollar value in — this is what the Booked value figure adds up, and what makes the per-service numbers mean anything. |
| Won | Work done and paid. |
| Lost | Went elsewhere or went cold. Worth marking — a source that produces leads that never close isn't a good source. |
The three rules that make it work
| Answer fast | Text inside five minutes if you can. Whoever replies first usually gets the job. A two-week-old lead is already someone else's customer. |
| Use a tracking link | Every post, every bio, every QR on the van. An untagged link still works — it just can't tell you what's worth repeating. |
| Keep the stages current | Booked, lost, no answer, how much. It takes a few seconds per lead, and it is the only reason this can show you what is working. |
Build a tracking link
Use one of these anywhere you send someone to the site — a DM, an ad, a QR code on a door hanger. Whoever clicks it gets tagged, and if they request a quote the lead arrives already attributed.
Profile links. Every platform has one website field. Paste a tagged link into each and that platform gets credit for the leads it sends — no setup, no API, done once.